BOOK PROPOSAL:

Summary
Every person has a Heart Virtue that is at the core of their being; causing their values, beliefs and behaviors. There is a hero living within each of us. Each of those heroes within is committed to a Virtue and will die for it – and live for it. That Virtue living in our Heart is the source of human goosebumps (when the Heart Virtue is fulfilled) and rage experiences (when their Heart Virtue is violated). Taking an inventory of those goosebumps and rage experiences reveals our personal spiritual purpose.
Martin Luther King’s Heart Virtue was Brotherhood
Abraham Lincoln’s Heart Virtue was Unity
Mother Theresa’s Heart Virtue was Compassion
Gandhi’s Heart Virtue was Peaceful Liberation
This book reveals the 5000 year old science of Heart Virtues and shows how these great heroes throughout history used them to make an enormous contribution to humanity.
Note: Heart Virtues is one LifeCamp’s 3 training programs
The other 2 are AuthenTalk and CourActionThe Market
For people who are looking for clarity and confidence in life and career
For people who are looking to demystify their relationships especially with themselves
For people who are in transition, mid-life crisis, divorce, addiction, parents, etc.
Transformational self-improvement from the inside-out instead of outside-in.

The Book
"Learn Our Heart Virtue, To Be Who We Are" by Greg Mooers

Audience
People in transition in Career, Addiction, Relationship or Career

Here are some books that seemed like mine:
What Color Is Your Parachute
Will the Real You Please Stand Up by Fran Harris Ph.D.
Awake in the Giant Within by Tony Robbins
Catching The Big Fish by David Lynch
Care of The Soul by Thomas Moore
The Happiness Hypothesis by Jonathan Haidt
Tough Transitions by Elizabeth Harper Neeld
Ask and it is Given, learning to manifest your desires
Idiots guide to Numerology
Life Strategies by Dr. Phil

Content Overview:
Foreword by Fred Segal, a client of Greg Mooers, who experienced more profound results from 3 sessions than he did from years of psychoanalysis
Chapter 1 What are Heart Virtues?, where do they show up in history
Chapter 2 From Outside-In to Inside-Out showing how Heart Virtues drive our values beliefs and behaviors
Chapter 3 Yearning Forever - explanation of a field like gravity that makes people yearn to evolve
Chapter 4 Tribes & Blind Spots - explanation of how the groups we join keep us from our authenticity
Chapter 5 How to Operate Your Human Being - how our thoughts emotions and the words we speak create our reality
Chapter 6 Goosebumps & Rage - the two experiences we have that show us we have a heart virtue and how to identify it
Chapter 7 Discovering Your Heart Virtue – outline of the process that identity’s our heart virtue
Chapter 8 Greg’s Story – how the author discovered and developed Heart Virtues
Chapter 9 Examples of Heart Virtues – lists of generic Heart Virtues and specific Heart Virtues of the authors client’s
Chapter 10 Heart Virtue Success Stories
Chapter 11 About the Author
INDEX – will be provided
NOTE: there is a website with on online assessment that will identify a person’s core values (close to our Heart Virtue).

Book Length
Approximately - 200 pages

Illustrations
Black and white - Approximately 6

Delivery of Manuscript (completed)

Marketing and Promotion
Willing to do Book signings, TV & Radio interviews
Existing Internet tools with support products: www.HeartVirtues.com www.LifeCamp.com
Fred Segal has his logo on the book – only literature product with his logo on it
The book sells in Fred Segal’s Santa Monica store
Other: several celebrity clients may be willing to provide testimonials: Sound score Jeff Rona, ONJ, Kathy Smith

Author's Qualifications
Bachelor of Engineering Degree (more technical than Bachelor of Science degree)
Was a monk for 8 years with Self-Realization Fellowship
Certified public speaker with National Speakers Association for 5 years
Trainer for Peak Potentials seminars and camps - (T Harv Eker)
Have made a living with Heart Virtues sessions for over 5 years – identified over 1000 individuals Heart Virtues
Worked privately with celebrities including: Olympic Gold Medalist, Academy Award Winner, Emmy Award Winner, Grammy Winner
Passion - Heart Virtues are my life’s work. I get goosebumps when talking, training or promoting Heart Virtues, I will do this for the rest of my life!

HEART VIRTUES UNIQUE SELLING PROPOSITION = INSIDE-OUT:
One of the interesting paradoxes of Heart Virtues is that they tend to sell themselves from the inside-out rather than the outside-in. Let me explain: reason would suggest that in order to market something successfully we must convince our audience that they "need" our product - that they must take our pill and that it will fill their emptiness from the outside-in. Outside-in means: if we could convince them that they will be happy when their outer appearance and outer environment looks and feels successful, that THEY will look and feel successful, we would tap into their "need" for the product and sell them more. This is a survival based model, working with the mechanics of the reptilian brain (the part of us that seeks safety and contentment).

Heart Virtues works with the part of the brain that has more to do with our desires to be, rather than our desires to have; the part of us that yearns to grow, evolve and have more fulfilling experiences (note that this part of us will not be content with mere safety and will not settle for mediocrity).

I believe that for centuries marketing has habitually "sold" to our "survivor" and not our "hero", and that in the near future this will switch.
This switch began with the birth of quantum physics because quantum physics suggests that the value of any product is actually projected onto the product by the observer. If I hold a book in my hand and ask six people "What is this book worth?" they will each give a different answer because the value of the book does not exist in the book, it exists in the person and is projected onto the book. The beauty of Heart Virtues is that they reveal what is most valuable to the person (to their hero), which they are projecting onto all the experiences and relationships of their life. I am passionately curious about whether this inside-out paradigm is the unique selling proposition of my book "Learn Our Heart Virtue".

Imagine what it would be like if a product could actually educate the consumer about this? (by the way, the word "education" comes from the root word "educo" which means "to bring out" or "to draw out").